Today, with an overwhelming digital environment, it has become even more complex to capture and retain audience eyeballs. With an ever-increasing amount of content being thrown at consumers, how can marketers continue fighting the good fight and deliver impact where it counts? That is where interactive content marketing comes in handy this practice takes readers from being passive to active participants. Some of the best interactive content comes as quizzes & polls which blend entertainment, education, and engagement perfectly.
The Power of Interactive Content
Interactive content transcends the traditional experience of static media, prompting a more active engagement from audiences than simply providing information. This interaction sets up a dialogue between the brand and customer in both directions so they have an opportunity to further their relationship with one another giving them something to remember. And here is the reason for that; interactive content, in particular quizzes and polls, works wellsetBackgroundinteractiveQuizzesPollsImages/icons.
More Engagement: Interactive elements attract users’ attention and induce them to spend more time on your content.
Better Learning: When you participate, the information is easier to remember.
Tailored Experience: Quizzes and polls can deliver personalized output/results or suggestions, making each experience seem more relatable for the user.
DATA COLLECTION: These tools give you insight into what your audience likes, thinks, and does.
Social-media sharing: Interactive Content makes it more shareable and as a result, increases your reach organically.
Leveraging Quizzes in Content Marketing
It is as flexible as its tools and can help you accomplish several marketing objectives — all while engaging your audience with a quiz. Here are a few ways to make quizzes useful:
1. Educational Quizzes
For reader engagement, build quizzes that work on your audience’s general understanding of the business or solutions you offer. This strategy establishes your brand as an expert and informs consumers in a fun way.
2. Personality Quizzes
This type of popular quiz can be related to your products and services so that the users can find out what things in which style suit them.
3. Assessment Quizzes
Evaluate users’ ability, experience, or readiness to use one product item. This strategy can be particularly powerful for B2B marketing or more intricate consumer products.
4. Trivia Quizzes
Fun facts related to your brand or industry entertain the audience. This increases the chances of recalling your brand and generates a positive image concerning linking it back to you.
Harnessing the Power of Polls
Polls are one of the fastest and easiest ways for an audience to make their opinion heard and gauge how they stack up against others. This is how you can use polls in your content marketing:
1. Market Research
Ask questions and use polls as a quick way to gather insights about what your audience likes (e.g. preferences, trends) so you can develop better products or marketing strategies]initWithFrame
2. Content Creation
Do a little research beforehand by allowing your audience to vote for the topics that they want you to create content about, so you can stay relevant with what people like.
3. Social Media Engagement
Launch polls on resources such as Twitter, Instagram, or LinkedIn to drive interest and initiate discussion around related subjects.
4. Decision Making
Using polls to get your audience involved in brand decision-making gives them a sense of connection by allowing them to vote on different options, contribute directly, and feel communicational loyalty.
Best Practices for Interactive Content
For best results with your quizzes and polls, heed these general guidelines:
Stay on Brand: Make sure that your interactive content makes sense for you as a brand and offers tangible value to an audience.
Mobile Optimization: The preference of millions, if not billions, users to consume content on mobile is clear; hence your quizzes and polls must be optimized for mobile.
So you should focus on making them interesting and appealing, through easy-to-share designs and visuals.
Be brief: To keep people interested in your quiz or poll, make sure they are easy to navigate; keeping them short will also increase the chances of users completing their experience.
Things will get shared if they have value: results, or insights that the user feels people in her life should also be aware of.
Follow-Up: Leverage the data you collected to personalize follow-up content or offers.
Measuring Success
You can measure the effectiveness of your interactive content marketing by tracking these essential metrics:
Ratings and view time as a single measure
Social shares
Lead generation
Data collected
Conversion rate
You can compare these metrics with other interactive content to further tweak your style and make it more engaging and interactive next time.
Conclusion
There are few other better data engines in content marketing than interactive polls and quizzes for engaging your audience, collecting precious info about them, and forming unforgettable brand memories. When you add these aspects to your content strategy, it differentiates you from the digital noise and helps create stronger relationships with those who are watching what you do. While customization of products based on personal preference is already being taken full advantage of (more than 66% prefer brands that technically personalize, engaging with branded content autonomously as they desire), it will be critical for modern brands to equally invest in their interactivity.
