Author: Growth

Cross-Channel Attribution Models for Accurate ROI Measurement

Marketers are working in a far more complex digital landscape than ever and it is getting increasingly difficult to measure the exact return on investment (ROI) of multi-channel marketing efforts. Users touch innumerable brand points before converting Making sense of what channels — and campaigns within those channels — are driving conversions certainly_TEMPTS This is […]

Gamification in Digital Marketing: Increasing Engagement and Loyalty

With the digital marketing landscape ever-evolving, brands are appealing new ways to catch and maintain their audience’s consideration. This is where gamification enters the scene and revolutionizes how online companies interact with their customers. When game-like elements are integrated into marketing campaigns, it transforms how companies increase engagement & impact brand loyalty as they could […]

Interactive Content Marketing: Engaging Audiences Through Quizzes and Polls

Today, with an overwhelming digital environment, it has become even more complex to capture and retain audience eyeballs. With an ever-increasing amount of content being thrown at consumers, how can marketers continue fighting the good fight and deliver impact where it counts? That is where interactive content marketing comes in handy this practice takes readers […]

Neuro marketing: Using brain science to improve digital marketing strategies

Businesses are always searching for new ideas to captivate consumer attention and increase engagement in an ever-expanding field of digital marketing. Neuromarketing is an innovative approach that marries neuroscience, psychology, and marketing to examine in detail the lowest level of consumer behavior —the brain. Using learnings from brain science, marketers can develop better digital campaigns […]

Personalization vs. Privacy: Striking the Right Balance in Email Marketing

Despite the expanding world of digital marketing, email continues to be an effective method for companies wishing to engage with their consumer base. Still, to create highly individualized experiences, marketers are stepping into murky waters when it comes to privacy. Walking this tightrope of customization while never crossing the line into creepy is key in […]

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