Cross-Channel Attribution Models for Accurate ROI Measurement
Marketers are working in a far more complex digital landscape than ever and it is getting increasingly difficult to measure the exact return on investment (ROI) of multi-channel marketing efforts. Users touch innumerable brand points before converting Making sense of what channels — and campaigns within those channels — are driving conversions certainly_TEMPTS This is […]
Gamification in Digital Marketing: Increasing Engagement and Loyalty
With the digital marketing landscape ever-evolving, brands are appealing new ways to catch and maintain their audience’s consideration. This is where gamification enters the scene and revolutionizes how online companies interact with their customers. When game-like elements are integrated into marketing campaigns, it transforms how companies increase engagement & impact brand loyalty as they could […]
Podcast Advertising: Tapping into the Growing Audio Content Market
Podcasts are huge these days — a format that was once niche has made its way into the mainstream. As these listeners pour in, so do advertising opportunities—to speak to this audience at a level of intimacy that is all new. Below, we take a deep dive into podcast advertising in today’s world and why […]
Social Commerce: Integrating E-commerce into Social Media Platforms
Now, in the rapidly evolving world of digital commerce and e-commerce, there is a new play that’s changing how businesses interact with consumers and generate sales — social commerce. Their solution is a fantastic concept that makes e-commerce more social, making full use of the integration and creating synergy which can change how we shop […]
The Evolution of SEO: Adapting to Changing Search Engine Algorithms
SEO (Search Engine Optimization) was first created around mid-1990. Search engines have changed, and the way we attempt to improve our sites on search results has too. In this article, we journey through SEO history and put a spotlight on the significant changes that have been made to algorithm components over time along with how […]
Interactive Content Marketing: Engaging Audiences Through Quizzes and Polls
Today, with an overwhelming digital environment, it has become even more complex to capture and retain audience eyeballs. With an ever-increasing amount of content being thrown at consumers, how can marketers continue fighting the good fight and deliver impact where it counts? That is where interactive content marketing comes in handy this practice takes readers […]
Neuro marketing: Using brain science to improve digital marketing strategies
Businesses are always searching for new ideas to captivate consumer attention and increase engagement in an ever-expanding field of digital marketing. Neuromarketing is an innovative approach that marries neuroscience, psychology, and marketing to examine in detail the lowest level of consumer behavior —the brain. Using learnings from brain science, marketers can develop better digital campaigns […]
The Future of Cookie-less Tracking in Digital Advertising
There is a massive change taking place in the fast-paced domain of digital media buying. Third-party cookies, which have long been the hallmark of online tracking and targeted advertising; are dead. As consumers grow wary of privacy and regulations get stricter, the industry is being forced to revise its methods for collecting, analyzing, and using […]
Personalization vs. Privacy: Striking the Right Balance in Email Marketing
Despite the expanding world of digital marketing, email continues to be an effective method for companies wishing to engage with their consumer base. Still, to create highly individualized experiences, marketers are stepping into murky waters when it comes to privacy. Walking this tightrope of customization while never crossing the line into creepy is key in […]
5G Technology and Its Implications for Mobile Marketing
Enter 5G networks, a major development in the fast-paced world of digital technology that will transform not just how people communicate but also revolutionize how businesses engage with their customers. But, right now in the year of soon 5G adoption, we are standing on the brink and it is important for us marketers to see […]